Our objective is to test the public and its incentives and evaluate the possibility of enlarging the audience base with newcomers from various social groups:

• those who appreciate art but cannot afford to buy it for financial reasons;
• the youth whose artistic taste has yet to be educated and who require from us support and guidance to learn to appreciate Saudi art and interact with it.

What is most important is that our concept becomes a means to stimulate dialogue between the event and its viewers, and remains open to criticism and further development.